Prepared for: MUSK Curly hair Oil
Prepared by: Kunal Delwadia
Time: 24th Sept. 2010 2013
MUSK Hair Oil
Oil of pride
Locks oil is actually a hair care product specifically meant to keep the moisture balance of the hair, since moisture is usually lost as a result of strong shampoos and harsh chemicals in water. It can also be viewed as conditioner to make the hair very soft and soft. Hair petrol can come via natural items such as coconut oil, fresh fruit extracts, dairy, lemon essential oil, rosemary petrol and others. Modern day hair herbal oils contain scents from different natural options for plants.
Musk Hair petrol is available with rich coconut and almond mixture of curly hair oil products with comforting male and famine cent.
Indian Market in Hair Olive oil Industry:
Mild Hair Oil Break Up:
5 C вЂs Of promoting
1 ) The study of the 5 Cs of marketing comes up is called condition Analysis. installment payments on your Situation analysis is examine of the market place or sector in which business wants to kick off a new market. 3. To be able to launch a new product, a firm first has to study industry condition. 5. The conditions are about the number of competitors and their market share, the expense of producing the product, the profit ration etc . your five. So a quick SWOT examination will disclose where will the company wait in the market and what strategy it should adopt in order to grab a MUSK's share in the market.
The Five C's are
1 . Customer Requirements
2 . Organization Skills
5. Climate or context
Customer Needs/ Company Skills/ Competitors through SWOT Examination:
Red Cherry Multi Item Pvt Limited
Personal Care brands - Hair care
" Oil of PrideвЂќ
New Product Launch of hair oil brand in India
Frizzy hair oil part with 100 % natural ingredients (Coconut and Almond) Target Group
Youth and central aged and Old men and women in metropolitan and country area. Placement
1 . A hair oil which feeds your hair and maintains design at the same time 2 . Positioned on system of chastity and inspiration of coconut with top quality and resulting in shiny frizzy hair and an obvious complexion SWOT Analysis
1 . Newly Established item with men soothing fragrance and starvation scents. 2 . Provides shine and softness and makes hair healthy from insideвЂЁ 3. Is made up of trusted 100 % natural ingredients like Coconut and Cashew 4. Solid distribution network across the countryвЂЁ
5. Advantages of oil in the market with better scents, ingredients and innovation yet using classic method to remove oil coming from raw Salted peanuts and Coconut. 6. Celebrity/ film superstar brand ambassadors
1 . New Brand Launched just lately 2 . Will probably be Preferred by simply loyal consumers, but junior find other brands attractiveвЂЁ just like Hair Carbamide peroxide gel and other hair care products three or more. Sticky and oily, staining the cushion when utilized overnight Prospect
1 . Enlargement in foreign marketsвЂЁ2. Foreign trade potentialвЂЁ3. Advancement in other hair care products Hazards
1 . Aggressive competitorsвЂЁ2. Menace from fresh entrants or local players selling essential oil with natural ingredientsвЂЁ3. Well-established Brand Just like parachutes and Bajaj Salted peanuts.
1 . Marico's parachuteвЂЁ
2 . Bajaj Almond
three or more. Dabur
1 . Market size and Growth: Total Market Size вЂ“ 63% of the total Indian Curly hair Oil Industry and growth is increasing 10% annually. 2 . Industry segments вЂ“Urban and Non-urban Men, Girls with Early age, Middle age group and Older age. 3. Retail Channel вЂ“ in which does client actually purchase the product?: Item should reach every single feasible household, Retail store. Kirana shop, Online and Obtain options on social networking sites with discounts. some. Consumer Data source вЂ“ where does the consumer get information about the merchandise? Social media transmission, Road Displays, displays, Exhibition and price cut offering approaches online, for retail outlets, Kirana...